Why Some Of The Largest Alcohol Brands Are Rushing To Create Non-Alcoholic Beverages

Why Some Of The Largest Alcohol Brands Are Rushing To Create Non-Alcoholic Beverages
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Spirit companies are making strides into the non-alcoholic space which is predicted to grow

Jennifer Passas
  • 16 august 2017

Could the next biggest thing in the beverage space be non-alcoholic distilled spirits? A drink accelerator called Distill Ventures is betting on it making a large investment in Seedlip, a brand specializing in the “non-alc” space. They believe Seedlip will offer the best drink, for when you’re not drinking.

Blue Hill, a restaurant in Manhattan recently hosted a non-alcoholic beverage event featuring drinks mixing Meyer lemon, honey, and Seedlip as the base. Alcohol writers that attended the event had to be convinced that they weren’t drinking a craft cocktail with alcohol.

According to Distill Ventures the new trend of non-alcoholic drinks serve a much different role than a traditional soft drinks. The trend is being fueled by individuals desire for healthy alternatives, curated experiences and choice. While more people than ever are now doing yoga and consuming massive amounts of kale this doesn’t translate to not wanting to partake in a dinner out with friends or after work drinks. Seedlip answers this need with a healthy alternative that has just as much complexity as an alcoholic beverage.

Additionally, the drinks are as beautiful as a well-made cocktail which results in people wanting to share the experience on Instagram. With a culture obsessed with capturing their day-to-day experiences, these new alcoholic drinks are not only photogenic they are novel which adds intrigue.

Seedlip is backed by Diageo, the world’s largest spirits company. Diageo isn’t the only spirits companies interested in non-alcoholic beverages. AB InBev, the largest beer company in the world released an alcoholic free Budweiser and Heineken, the second largest brewer launched a 0.0 percent alcohol beer in May of this year.

Seedlip

Could the next biggest thing in the beverage space be non-alcoholic distilled spirits? A drink accelerator called Distill Ventures is betting on it making a large investment in Seedlip, a brand specializing in the “non-alc” space. They believe Seedlip will offer the best drink, for when you’re not drinking.

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+alcohol
+Budweiser
+consumer goods
+drink
+fitness / sport
+Food
+Luxury
+retail
+sport & fitness
+work

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