NetEase Cloud Music created 18 different playlists for Yangtze River airline passengers to listen to during the journey

NetEase Cloud Music, a music and video streaming service, partnered with Chinese airline Yangtze River Airlines to create 18 different playlists for passengers to listen to during a music-themed flight. The streaming service wanted to provide passengers with reliable source of flight entertainment to make the journey feel more manageable.

During a flight, attendants distribute headphones to passengers to ensure everyone can access the music. Each of the 18 playlists has a unique name associated with the type of music on it. The airline also updated the planes’ interiors to feature illustrations around the cabin representing the different playlists.

The first of the music-themed planes launched from Pudong International airport in Shanghai and flew to Sanya Phoenix airport in Hainan.

Yangtze River Music-Themed Flights

NetEase Cloud Music, a music and video streaming service, partnered with Chinese airline Yangtze River Airlines to create 18 different playlists for passengers to listen to during a music-themed flight. The streaming service wanted to provide passengers with reliable source of flight entertainment to make the journey feel more manageable.

During a flight, attendants distribute headphones to passengers to ensure everyone can access the music. Each of the 18 playlists has a unique name associated with the type of music on it. The airline also updated the planes’ interiors to feature illustrations around the cabin representing the different playlists.