The Adobe Experience Cloud program used by retailers will help build a personalized profile for consumers while they search for products

Michael Klein, Adobe Marketing Cloud’s Director of Industry Strategy, published a blog post detailing a demo reveal of the company’s artificial intelligence and machine learning program, Adobe Sensei, being used to customize a consumer’s experience while on a digital platform. The demo will launch at Shop.org, a digital retail conference in Los Angeles.

The demo outlines how a consumer on a retailer’s website should see more content specifically selected for them based on their previous clicks, along with real-time context for what they search for. This includes voice-enabled devices. The Adobe Sensei program picks up a consumer’s interests based on what they verbally request to their digital assistant, rather than requiring the consumer to input anything manually. This program should create a more fluid experience for consumers to purchase products.

Adobe Sensei


Lead Image: Woman online shopping via Shutterstock

Michael Klein, Adobe Marketing Cloud’s Director of Industry Strategy, published a blog post detailing a demo reveal of the company’s artificial intelligence and machine learning program, Adobe Sensei, being used to customize a consumer’s experience while on a digital platform. The demo will launch at Shop.org, a digital retail conference in Los Angeles.

The demo outlines how a consumer on a retailer’s website should see more content specifically selected for them based on their previous clicks, along with real-time context for what they search for. This includes voice-enabled devices. The Adobe Sensei program picks up a consumer’s interests based on what they verbally request to their digital assistant, rather than requiring the consumer to input anything manually. This program should create a more fluid experience for consumers to purchase products.