Adobe’s Machine Learning Helps Online Retailers Create More Personalized Experiences

Adobe’s Machine Learning Helps Online Retailers Create More Personalized Experiences
Retail

The Adobe Experience Cloud program used by retailers will help build a personalized profile for consumers while they search for products

Zack Palm
  • 28 september 2017

Michael Klein, Adobe Marketing Cloud’s Director of Industry Strategy, published a blog post detailing a demo reveal of the company’s artificial intelligence and machine learning program, Adobe Sensei, being used to customize a consumer’s experience while on a digital platform. The demo will launch at Shop.org, a digital retail conference in Los Angeles.

The demo outlines how a consumer on a retailer’s website should see more content specifically selected for them based on their previous clicks, along with real-time context for what they search for. This includes voice-enabled devices. The Adobe Sensei program picks up a consumer’s interests based on what they verbally request to their digital assistant, rather than requiring the consumer to input anything manually. This program should create a more fluid experience for consumers to purchase products.

Adobe Sensei


Lead Image: Woman online shopping via Shutterstock

Michael Klein, Adobe Marketing Cloud’s Director of Industry Strategy, published a blog post detailing a demo reveal of the company’s artificial intelligence and machine learning program, Adobe Sensei, being used to customize a consumer’s experience while on a digital platform. The demo will launch at Shop.org, a digital retail conference in Los Angeles.

+Adobe
+AI
+artificial intelligence
+Brand Introduction
+machine learning
+retail
+technology
+USA

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