In Brief

The cookies have tiny grooves that make sound

Oreo is a popular snack around the world, but is apparently not so hot with Chinese teenagers. To inspire this group to think differently about the cookie, Dimension Plus, a new media creative arts team based in Taipei and Hong Kong, combined Oreo cookies with something most teens love: music.

The result is Oreo Vinyl, tiny cookies embossed with miniature grooves that play music just like a vinyl record. These cookies are housed inside a cardboard pack, with each cookie playing the “Oreo Anthem” in a different musical style. The project actively involved teens by getting participants at the Strawberry Music Festival, a popular youth event held in Shanghai, to compose each of the different songs.

Borrowing the concept and mechanics of vinyl record, the data on the cookies were embossed with a mod made with laser cutting and engraving machines. The cookies can then be played with the Oreo Vinyl Record Player contained in each pack. The unique idea recently earned the team at Dimension Plus the Visual Communication Design Award at this year’s Golden Pin Design Awards in Taiwan.

“We wrote a program to transform the music into a pattern,” wrote the designers in a blog post. “After that, we [made] it into a laser-engraving friendly format and produced the mod for the Oreo Vinyl production.”

Dimension Plus

Oreo is a popular snack around the world, but is apparently not so hot with Chinese teenagers. To inspire this group to think differently about the cookie, Dimension Plus, a new media creative arts team based in Taipei and Hong Kong, combined Oreo cookies with something most teens love: music.

The result is Oreo Vinyl, tiny cookies embossed with miniature grooves that play music just like a vinyl record. These cookies are housed inside a cardboard pack, with each cookie playing the “Oreo Anthem” in a different musical style. The project actively involved teens by getting participants at the Strawberry Music Festival, a popular youth event held in Shanghai, to compose each of the different songs.