A Look Into Branding The New York Women’s Surf Film Festival

A Look Into Branding The New York Women’s Surf Film Festival
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A celebration of female surfers and filmmakers comes to life through retro-inspired visuals

Jiwon Kim
  • 27 september 2017

The New York Women’s Surf Film Festival lists a specific mission: to “celebrate the filmmakers and female wave riders who live to surf, highlighting their sense of adventure, connection to the ocean and love for their own communities and those they discover.” The inspiration and spirit of female surfers from all around the globe are represented through film. This is evident in the branding of the whole festival, which successfully raised awareness of this distinct subculture.

The designs for the fifth annual film festival, which took place in July, are inspired by a retro surf look and contemporary film. Lifestyle and water photographer Sarah Lee captured beautiful images that were emphasized with strokes of sunset colors, with a retro pink background. The photos consist of women surfing freely while the aesthetic makes it look like the women could be floating on water or flying above clouds. They designed everything to evoke empowerment, enhancing a strong sense of community.

Devyn Bisson, director of The Wave I Ride, explained, “The New York Women’s Surf Film Festival makes it on my very short list of festivals I trust to ignite all aspects of storytelling when holding a screening. Connection, inspiration, and spirit. So grateful this festival exists.”

New York Women’s Surf Film Festival

The New York Women’s Surf Film Festival lists a specific mission: to “celebrate the filmmakers and female wave riders who live to surf, highlighting their sense of adventure, connection to the ocean and love for their own communities and those they discover.” The inspiration and spirit of female surfers from all around the globe are represented through film. This is evident in the branding of the whole festival, which successfully raised awareness of this distinct subculture.

+Arts & Culture
+arts & culture
+Brand Development
+branding
+Design
+Fashion
+filmmaking
+new york city
+surfing
+USA

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