The company was concerned its location was not central enough to earn visitors, so it brought diners there for free

Burger King‘s Whopper Bus in Brussels brought hungry Belgians right to the restaurant's front door. The fast food chain partnered with De Lijn, a transport company, to launch the free bus, which ran from about 10:30 am to 9 pm last week to bring customers to a new branch of the fast food chain.

“We know that the people of Brussels had been waiting awhile, and that the new restaurant is not really in the heart of the city, we decided to create the first bus line that goes through all the city, and brings them directly to the Burger King in Auderghem,” Georges Mohammed-Chérif, president and executive creative director of Buzzman Paris, which came up with the campaign, told Adweek.

Whopper Bus

Burger King‘s Whopper Bus in Brussels brought hungry Belgians right to the restaurant's front door. The fast food chain partnered with De Lijn, a transport company, to launch the free bus, which ran from about 10:30 am to 9 pm last week to bring customers to a new branch of the fast food chain.

“We know that the people of Brussels had been waiting awhile, and that the new restaurant is not really in the heart of the city, we decided to create the first bus line that goes through all the city, and brings them directly to the Burger King in Auderghem,” Georges Mohammed-Chérif, president and executive creative director of Buzzman Paris, which came up with the campaign, told Adweek.