The fast food chain is launching its own cryptocurrency in Russia as a part of a rewards program for customers

Burger King is launching a virtual currency called “WhopperCoin” in Russia. Customers get virtual tokens for each Whopper purchase, kept in a digital wallet. The coins can be traded or transferred online, letting customers save up to claim a new burger or hand off the coins to another buyer.

Whoppers have become not just a burger, but an “investment tool,” according to Ivan Shestoy, Head of External Communications at Burger King Russia. “According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow.”

The chain will release an app for the tokens in the Apple Store and Google Play. Meanwhile, Russia’s stance on bitcoin remains ambiguous. The country’s deputy finance minister, who proposed banning non-qualified investors from buying and selling cryptocurrencies, recently voiced support for virtual coin.

WhopperCoin

Burger King is launching a virtual currency called “WhopperCoin” in Russia. Customers get virtual tokens for each Whopper purchase, kept in a digital wallet. The coins can be traded or transferred online, letting customers save up to claim a new burger or hand off the coins to another buyer.

Whoppers have become not just a burger, but an “investment tool,” according to Ivan Shestoy, Head of External Communications at Burger King Russia. “According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow.”