This Campaign Uses Emojis To Create Meals For Charity
EmojiMeals seeks to turn engagements through emojis into real meals for children in need
Although millennials are criticized for a number of things, they are also known to be highly engaged in philanthropy. No Kid Hungry, a non-profit organization, partnered up with BBH New York to appeal to this group. They came up with a campaign that centers on millennials’ love for emojis to raise awareness of the problem of child hunger in the U.S.
Called EmojiMeals, these short videos last only seconds and are featured on Instagram Stories. The videos initially consist of an empty plate; viewers are then tasked to fill the plate with familiar food emojis like chicken and fruit. Whenever a food emoji is added onto this plate, a number on the screen indicates an increase in a dollar amount, signifying a donation amount that will help fight childhood hunger.
One out of every six kids in America go hungry. EmojiMeals is a way to appeal to a group that already cares and get them to donate.
Want a day of IRL PSFK inspiration? Come to our CXI 2018 conference!
That’s right, before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers