This Campaign Uses Emojis To Create Meals For Charity
EmojiMeals seeks to turn engagements through emojis into real meals for children in need
Although millennials are criticized for a number of things, they are also known to be highly engaged in philanthropy. No Kid Hungry, a non-profit organization, partnered up with BBH New York to appeal to this group. They came up with a campaign that centers on millennials’ love for emojis to raise awareness of the problem of child hunger in the U.S.
Called EmojiMeals, these short videos last only seconds and are featured on Instagram Stories. The videos initially consist of an empty plate; viewers are then tasked to fill the plate with familiar food emojis like chicken and fruit. Whenever a food emoji is added onto this plate, a number on the screen indicates an increase in a dollar amount, signifying a donation amount that will help fight childhood hunger.
One out of every six kids in America go hungry. EmojiMeals is a way to appeal to a group that already cares and get them to donate.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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