Casper Is Opening Pop-Up Mattress Stores In Major Cities
The move is the online darling's first shift to a brick-and-mortar presence
Online mattress startup Casper plans to open pop-up retail stores in New York, Los Angeles, Chicago and 12 other cities. The shops, which will be open through spring 2018, mark the company’s first brick-and-mortar effort.
Each shop will feature Casper’s new ‘Casper Wave’ mattress, accompanying products such as pillows and sheets, as well as the company’s signature mattress. All items will be available for customers to purchase at the pop-ups.
“The demand to experience our products in-person has continued to grow exponentially,” Philip Krim, Casper’s co-founder and CEO, said in a statement. “Casper retail environments allow us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey.”