Colonel Sanders Guides A KFC-Inspired Road Trip On A Cassette Tape

Colonel Sanders Guides A KFC-Inspired Road Trip On A Cassette Tape
Advertising

The publicity stunt features the voice of the fast food icon giving GPS-like directions through an old medium

Lauren Kirkwood
  • 26 september 2017

Chances are your car doesn’t have a cassette tape player—but if it does, you’re in luck. As part of a stunt orchestrated by KFC and Wieden+Kennedy, you can listen to a cassette tape voiced by Colonel Sanders, the famed KFC mascot, giving directions to the Big Chicken restaurant in Marietta, Georgia.

The tape’s GPS narration begins in Louisville, Kentucky—the birthplace of KFC—and winds its way through the country, passing through Corbin, Kentucky, where the Colonel invented KFC’s original fried chicken recipe, and ending in Georgia. Instagram stars Bound For Nowhere and Cameron Fuller will test the cassette’s instructions on a two-day road trip from Louisville to Marietta, chronicling their adventure using the hashtag #GPSCassette.

KFC | Wieden+Kennedy


Lead Image: Audio cassette tape via Shutterstock

Chances are your car doesn’t have a cassette tape player—but if it does, you’re in luck. As part of a stunt orchestrated by KFC and Wieden+Kennedy, you can listen to a cassette tape voiced by Colonel Sanders, the famed KFC mascot, giving directions to the Big Chicken restaurant in Marietta, Georgia.

+advertising
+Cassette Tape
+Europe
+Food
+kfc
+Social Media
+technology
+travel
+USA
+Wieden+Kennedy

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.