The publicity stunt features the voice of the fast food icon giving GPS-like directions through an old medium

Chances are your car doesn’t have a cassette tape player—but if it does, you’re in luck. As part of a stunt orchestrated by KFC and Wieden+Kennedy, you can listen to a cassette tape voiced by Colonel Sanders, the famed KFC mascot, giving directions to the Big Chicken restaurant in Marietta, Georgia.

The tape’s GPS narration begins in Louisville, Kentucky—the birthplace of KFC—and winds its way through the country, passing through Corbin, Kentucky, where the Colonel invented KFC’s original fried chicken recipe, and ending in Georgia. Instagram stars Bound For Nowhere and Cameron Fuller will test the cassette’s instructions on a two-day road trip from Louisville to Marietta, chronicling their adventure using the hashtag #GPSCassette.

KFC | Wieden+Kennedy


Lead Image: Audio cassette tape via Shutterstock

Chances are your car doesn’t have a cassette tape player—but if it does, you’re in luck. As part of a stunt orchestrated by KFC and Wieden+Kennedy, you can listen to a cassette tape voiced by Colonel Sanders, the famed KFC mascot, giving directions to the Big Chicken restaurant in Marietta, Georgia.

The tape’s GPS narration begins in Louisville, Kentucky—the birthplace of KFC—and winds its way through the country, passing through Corbin, Kentucky, where the Colonel invented KFC’s original fried chicken recipe, and ending in Georgia. Instagram stars Bound For Nowhere and Cameron Fuller will test the cassette’s instructions on a two-day road trip from Louisville to Marietta, chronicling their adventure using the hashtag #GPSCassette.