In Brief

To promote the natural beauty of Graubünden, the town sought the help of a local artist to create mini-masterpieces that would serve as trail markings for hikers

Graubünden, Switzerland, is a place blessed with picturesque landscapes. But in order to fully appreciate what this place has to offer, locals and tourists are encouraged to hike through the landscapes and experience Graubünden in a personal way.

Ad agency Jung von Matt/Limmat called upon the magical hands of local artist Stefan Rüesch. To promote Graubünden’s hiking trails, Rüesch created trail markings designed with the traditional red and white colors of the Swiss flag.

Graubuenden_Hiking Trail Marks_PSFK.jpg

Being the genius that he is, Rüesch used designs that integrated the specific landscape seen in the location where his markings are placed. Each marking is hand-drawn and hand-painted to perfection and incorporated Rüesch’s signature style. These mini-masterpieces are indeed nothing short of perfect, which is how many would describe Graubünden.

Graubünden

Graubünden, Switzerland, is a place blessed with picturesque landscapes. But in order to fully appreciate what this place has to offer, locals and tourists are encouraged to hike through the landscapes and experience Graubünden in a personal way.

Ad agency Jung von Matt/Limmat called upon the magical hands of local artist Stefan Rüesch. To promote Graubünden’s hiking trails, Rüesch created trail markings designed with the traditional red and white colors of the Swiss flag.

Being the genius that he is, Rüesch used designs that integrated the specific landscape seen in the location where his markings are placed. Each marking is hand-drawn and hand-painted to perfection and incorporated Rüesch’s signature style. These mini-masterpieces are indeed nothing short of perfect, which is how many would describe Graubünden.