What The Fashion Industry Can Teach Us About Sustainable Production
PSFK’s Fashion Debrief spotlights how key brands, designers and figures in the fashion industry are leading the way towards eco-friendly production
Fashion designers are constantly disrupting the norm, turning the expected into the unexpected or conceiving the unimaginable. In the process of this constant reinvention, fashion designers often create apparel that is disposable, however consumers are also encouraged to cycle their wardrobes in and out.
“The sea change in the fashion industry is in the technology that allows us to be more responsive and indeed, if we wish, more responsible.”
Simon Collins. Founder, Fashion Culture Design UnConference
Always ahead of the curve, fashion brands are now leading a production revolution— seeking sustainable and ethically made apparel with reduced carbon footprints and asking themselves difficult questions about traditional material sourcing, production processes and shopper culture. While designers are more conscious of their effect on the environment, they’re also inviting their buyers into a more sustainable ownership cycle.
Creators in any consumer-facing industry can look to the fashion world as inspiration and guidance to facilitate their own sustainable production strategies. As consumers become more environmentally-conscious and staple materials become apparently finite, it’s imperative that designers seek strategies to reduce waste output and product cycling—without decreasing overall quality.
PSFK’s Fashion Debrief spotlights how key brands, designers and figures in the fashion industry leading the way towards eco-friendly production. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK Member today.