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How The Fashion Industry Is Shifting Toward Sustainable Wardrobes

How The Fashion Industry Is Shifting Toward Sustainable Wardrobes
Design & Architecture

Our Fashion Debrief looks at industry shifts that aim to increase functionality, reduce waste and establish more sustainable production cycles

PSFK Labs
  • 22 september 2017

PSFK’s Fashion Debrief spotlights how key brands, designers and figures in the fashion industry are leading the way towards eco-friendly production. Developed alongside perspectives shared by industry experts, the Fashion Debrief will guide producers and designers in any industry to create sustainable product cycles.

Although consumers are becoming more aware of their effects on the environment, they’re just as eager for quality, well-made apparel that is worth the expense. Designers can meet both of these seemingly conflicting ideals by rethinking the purpose and function of fashion design, creating ensembles with prolonged daily functionality—all without the polluting effects of traditional materials and supply chains.

From Organic Fabrics To Sustainable Resourcing

Although ethically sourced materials may reduce a manufacturer’s carbon footprint, designers are turning to more proactive production models that vigorously undo pollution. By enlisting waste as a central ingredient in clothing lines or bioengineering replacements for heavily sought after fabrics, designers can ensure apparel is sustainable from the far reaches of the supply chain.

From Mass Production To 1:1 Designs

Advancements in manufacturing capabilities have allowed brands to service far more customers across a global network of stores. However, mass production has also contributed to global waste, with production often surpassing purchases. 3D printing and digital technologies enable clothing to be produced as needed, or even 1:1, basis, while allowing consumers greater opportunities for customization.  

From Conventional Sizing To Collaborative Tailoring

Designers are encouraging wearers to adjust or alter fits or product experiences according to their in-the-moment needs. These modular pieces not only empower the wearers to adapt clothing functions, but enable brands to save expenses on manufacturing and streamline fit and sizing logistics.

From Fashion Trends To Data Inspiration

Data collection and analysis is an essential asset for designers that want to create purposeful and quality apparel with style. By employing AI algorithms to sift through troves of images, from fashion shows to influencer blogs, designers can quickly create forward-thinking styles with minimized risk. These rapid data analyses provide designers with the knowledge of customers’ daily sentiments and needs, while decreasing the risk of creating new pieces that aren’t desirable to consumers.

For more, download the full Fashion Debrief!

PSFK’s Fashion Debrief spotlights how key brands, designers and figures in the fashion industry leading the way towards eco-friendly production. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK Member today.


Lead Image: Adidas Knit for You

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