Fashion Startup Wants Customers To Be Able To Customize Every Item They Buy

Fashion Startup Wants Customers To Be Able To Customize Every Item They Buy
Design & Architecture

LA-based fashion company Frilly is hoping to make garment customization mainstream

Jennifer Passas
  • 14 september 2017

Having clothing that is perfectly tailored to your body is something most of us just dream of. In recent years fashion companies have been researching different types of technology solutions that enable bespoke clothing experiences for their customers at a reasonable cost. While an interesting idea, there has been limited success in the category. LA based startup Frilly believes it has found a formula that works. It has just launched a collection that allows women to completely customize every aspect of the clothing.

Frilly customers are able to choose the length, style, color and fabric type of all the garments in the line. The brand uses 3D simulation that gives their audience the ability to see what the outfit will look like and make modifications based on the images.

All of the items are made to order in China where one tailor works on the piece from start to finish. The fabrics that Frilly uses are imported from Italy, Japan, India, Spain and France and then are delivered directly to their customers within two weeks.

The designers at Frilly create new designs that customers can work with every season to meet their needs. The price of the garments depend on the type of fabric customers choose ranging from under $100 to close to several hundred dollars. The brand is hoping that customization becomes mainstream so that women can help design every piece of their wardrobe to their specific needs.


+3d simulation

More in Fashion


Fashion Label Wants To Change The Perception Of ‘Made In China’

PH5's clothes are all made in China in an upscale atelier, creating high-end knitwear fashion to empower women

20 February 2018

Converse Opened A ‘One Star’ Hotel In London For Just Two Days

The shoe brand's pop-up will treat guests to curated rooms and exclusive sneakers, no reservations required

16 February 2018

The Latest


A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Experience Designer, Product Strategist

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.