How Amazon Promised One-Hour Deliveries At London Fashion Week

How Amazon Promised One-Hour Deliveries At London Fashion Week
Fashion & Apparel

Amazon Prime promised and delivered London Fashion Week items in the city within an hour

Azalea Pena
  • 28 september 2017

Amazon is upping the ante when it comes to home deliveries. Last week at London Fashion Week, Amazon offered one-hour deliveries to Amazon Prime Londoners who actually got their items straight from the runway!

The effort is part of Amazon’s “See Now, Buy Now” strategy, which is actually an effort to compete with Topshop, Burberry, and Tommy Hilfiger’s similar offering. Amazon Prime has already started with the strategy catering to some cities in the U.S. namely Austin, TX and Manhattan, NY.

However, what makes this service turn heads is that couture lovers in London need not wait a few days for the clothes to be put on display in boutique and retail stores. If they like what they see, they can simply order and expect the item to be at their doorstep in 60 minutes. As for the rest of Europe, they can expect the item within 24 hours.

Amazon Prime

 

Amazon is upping the ante when it comes to home deliveries. Last week at London Fashion Week, Amazon offered one-hour deliveries to Amazon Prime Londoners who actually got their items straight from the runway!

+amazon
+Amazon Prime
+apparel
+Brand Introduction
+cities
+Delivery
+Europe
+Fashion
+home
+london fashion week
+Luxury
+retail
+technology
+UK
+USA

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.