In Brief

Amazon Prime promised and delivered London Fashion Week items in the city within an hour

Amazon is upping the ante when it comes to home deliveries. Last week at London Fashion Week, Amazon offered one-hour deliveries to Amazon Prime Londoners who actually got their items straight from the runway!

The effort is part of Amazon’s “See Now, Buy Now” strategy, which is actually an effort to compete with Topshop, Burberry, and Tommy Hilfiger’s similar offering. Amazon Prime has already started with the strategy catering to some cities in the U.S. namely Austin, TX and Manhattan, NY.

However, what makes this service turn heads is that couture lovers in London need not wait a few days for the clothes to be put on display in boutique and retail stores. If they like what they see, they can simply order and expect the item to be at their doorstep in 60 minutes. As for the rest of Europe, they can expect the item within 24 hours.

Amazon Prime

 

Amazon is upping the ante when it comes to home deliveries. Last week at London Fashion Week, Amazon offered one-hour deliveries to Amazon Prime Londoners who actually got their items straight from the runway!

The effort is part of Amazon’s “See Now, Buy Now” strategy, which is actually an effort to compete with Topshop, Burberry, and Tommy Hilfiger’s similar offering. Amazon Prime has already started with the strategy catering to some cities in the U.S. namely Austin, TX and Manhattan, NY.