The home retailer created fake covers for silly magazines to make sure shoppers didn't have their product catalogs stolen by other IKEA fans

IKEA created a tongue-in-cheek advertisement centered around doing one of the most important things for their customers: protecting their IKEA product catalogs. Their solution involves placing a fake magazine cover over the catalog to deter others who may wish to steal it for themselves.

The video ad cycles through the many times someone may find the opportunity to steal a catalog, such as when it gets dropped off at a mailbox, left behind at the office or even put down in the house in view of other residents. False covers for boring and silly magazines deter would-be catalog stealers, ensuring that it remains in the rightful possession of the owner.

Anyone interested in protecting their Ikea catalog can download one of the 10 parody magazine covers from IKEA Italy’s website.

IKEA Italy Changing Catalogue

IKEA created a tongue-in-cheek advertisement centered around doing one of the most important things for their customers: protecting their IKEA product catalogs. Their solution involves placing a fake magazine cover over the catalog to deter others who may wish to steal it for themselves.

The video ad cycles through the many times someone may find the opportunity to steal a catalog, such as when it gets dropped off at a mailbox, left behind at the office or even put down in the house in view of other residents. False covers for boring and silly magazines deter would-be catalog stealers, ensuring that it remains in the rightful possession of the owner.