For Jaguar, The Future Is In The Steering Wheel

For Jaguar, The Future Is In The Steering Wheel
Advertising

The automaker revealed a new concept in which, beyond the year 2040, you own just the steering wheel and not the car

Leo Lutero
  • 12 september 2017

The Sayer is the removable steering wheel by Jaguar, designed for the future car. It contains AI components that allow you to communicate with it via voice. The steering wheel will also contain your driving preferences and other specific data just for you.

When you actually need to drive, you can use the wheel to summon the next available shared car, which will pull up on your doorstep. Then you can use the wheel on the car to load all your personal preferences and start driving. This method eliminates private car ownership but makes sure you get the right kind of vehicle according to your needs.

The Sayer’s beautiful design was first introduced in the inaugural Tech Fest at Central St. Martins.

Jaguar

The Sayer is the removable steering wheel by Jaguar, designed for the future car. It contains AI components that allow you to communicate with it via voice. The steering wheel will also contain your driving preferences and other specific data just for you.

+advertising
+artificial intelligence
+Automotive
+car sharing
+concept car
+Design
+jaguar

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.