For Jaguar, The Future Is In The Steering Wheel

For Jaguar, The Future Is In The Steering Wheel

The automaker revealed a new concept in which, beyond the year 2040, you own just the steering wheel and not the car

Leo Lutero
  • 12 september 2017

The Sayer is the removable steering wheel by Jaguar, designed for the future car. It contains AI components that allow you to communicate with it via voice. The steering wheel will also contain your driving preferences and other specific data just for you.

When you actually need to drive, you can use the wheel to summon the next available shared car, which will pull up on your doorstep. Then you can use the wheel on the car to load all your personal preferences and start driving. This method eliminates private car ownership but makes sure you get the right kind of vehicle according to your needs.

The Sayer’s beautiful design was first introduced in the inaugural Tech Fest at Central St. Martins.


+artificial intelligence
+car sharing
+concept car

More in Automotive


Lyft Created A Branded Beer That Comes With Discounts On Rides

Lyft encourages bar-goers to summon a safe ride home with its new branded beer

16 January 2018

Audi Developed A Web Code To Prevent Distracted Driving

The script can disable websites when it detects that their visitors are behind the wheel

16 January 2018

The Latest


PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to

September 27, 2017
No search results found.