For Jaguar, The Future Is In The Steering Wheel
The automaker revealed a new concept in which, beyond the year 2040, you own just the steering wheel and not the car
The Sayer is the removable steering wheel by Jaguar, designed for the future car. It contains AI components that allow you to communicate with it via voice. The steering wheel will also contain your driving preferences and other specific data just for you.
When you actually need to drive, you can use the wheel to summon the next available shared car, which will pull up on your doorstep. Then you can use the wheel on the car to load all your personal preferences and start driving. This method eliminates private car ownership but makes sure you get the right kind of vehicle according to your needs.
The Sayer’s beautiful design was first introduced in the inaugural Tech Fest at Central St. Martins.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Katie Salen Tekinbas is a game designer, animator and educator. She is a professor in the DePaul University College of Computing and Digital Media. Previously, she has taught at Parsons' New School for Design, the University of Texas at Austin, New York University and the Rhode Island School of Design.
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