Jaguar Land Rover Is Recycling Car Parts Into Surfboards

Jaguar Land Rover Is Recycling Car Parts Into Surfboards
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The 'Waste to Wave’ surfboard was created using recycled plastic left over from early design models

Matt Vitone
  • 26 september 2017

Plastic sent to landfill can take up to 500 years to decompose, and with an estimated 8 million tons of plastic dumped in oceans every year, plastic poses a serious threat to both humans and wildlife. As a part of its commitment towards becoming a zero waste company, car manufacturer Jaguar Land Rover has used leftover materials from the car design process to create the ‘Waste to Wave’ surfboard.

Using plastic foam left over from early vehicle design models, Jaguar repurposed polyurethane into surfboards and paddleboards as part of a partnership with SkunkWorks Surf Co, a surf company with a focus on minimizing environmental impact. The board was then tested by English Women’s Open Surfing Champion surfer Lucy Campbell off the coast of Northern Ireland.

Hand-built to the exact dimensions required by Campbell, the Waste to Waves board has carbon fiber rails from the nose and a carbon strip from the tail for additional strength while allowing flex to push through high-intensity maneuvers. The surfboard recently debuted at the Jaguar Land Rover Tech Fest in London, a free-to-enter festival exploring the future of mobility.

“The ocean is a big part of my life so helping to raise awareness of the need to preserve it is so important to me,” Campbell said in a press release. “I didn’t know much about the car design process and it’s been fascinating to learn about how Jaguar Land Rover is giving a ‘second life’ to its materials in this way. Getting out into the water and trying the board out for the first time was awesome.”

Jaguar says the polyurethane in the board, which is used to manufacture life-size test models at the very beginning of the car design process, would have normally just been destroyed. Now, the company says it is ensuring that all plastic is recovered and sliced into blocks ready for a second life.

Jaguar Land Rover

Plastic sent to landfill can take up to 500 years to decompose, and with an estimated 8 million tons of plastic dumped in oceans every year, plastic poses a serious threat to both humans and wildlife. As a part of its commitment towards becoming a zero waste company, car manufacturer Jaguar Land Rover has used leftover materials from the car design process to create the ‘Waste to Wave’ surfboard.

+advertising
+Automotive
+Design
+environment
+Europe
+Fashion
+Jaguar Land Rover
+Luxury
+Raise Awareness
+Recycled Materials
+Sports
+surfing
+Sustainability
+Sustainability
+technology
+UK

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