A new Levi's virtual stylist bot helps customers narrow down options to find a perfect pair of jeans

Denim powerhouse Levi's has unveiled a bot that will help you pick your perfect next pair of jeans. The bot, called Virtual Stylist, pops up on the official Levi's website to help you narrow down your choices. Skinny or looser fit? High or low-waisted? The bot offers photo references to help you decide, and then lists great fits at the rand's website. On Facebook, you can even select several pairs of jeans and ask your friends for their opinions, turning shopping into a social experience again. “In the past, customers have largely bought products in store, where they have the guidance of a sales expert who can walk them through the process,” Marc Rosen, EVP of global e-commerce at Levi told FastCompany. “But we’ve been investing in making the online experience as seamless as shopping in a store. It’s harder than you might think.”

Levi's

Denim powerhouse Levi's has unveiled a bot that will help you pick your perfect next pair of jeans. The bot, called Virtual Stylist, pops up on the official Levi's website to help you narrow down your choices. Skinny or looser fit? High or low-waisted? The bot offers photo references to help you decide, and then lists great fits at the rand's website. On Facebook, you can even select several pairs of jeans and ask your friends for their opinions, turning shopping into a social experience again. “In the past, customers have largely bought products in store, where they have the guidance of a sales expert who can walk them through the process,” Marc Rosen, EVP of global e-commerce at Levi told FastCompany. “But we’ve been investing in making the online experience as seamless as shopping in a store. It’s harder than you might think.”