Meet LOOMIA, the team of young creatives bent on getting smart textiles right and introducing fashion to the power of the blockchain

With objects all around us getting smarter, and more covetable for it, it makes sense that fashion should follow suit. Enter LOOMIA, the New York startup designing fabric-based technology for highly functional, scalable, wearable products. Founder Madison Maxey grew the company out of her studio The Crated, after her early projects with connected textiles caught the attention of companies like The North Face, Google and Levi’s.

PSFK sat down with Maxey, CEO Janett Liriano and Director of Product Development Ezgi Ucar at New Lab in the Brooklyn Navy Yard, where the company is based. The cavernous coworking space hosts a number of creative companies with a bevy of tables and couches for flexible seating, a lofted second floor and an in-house cafe, but the real draw for entrepreneurial groups like LOOMIA is access to shared equipment—3D printers, laser cutters, a metal shop and more—that can be used for prototyping.

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