Lowe’s Found A New Way To Present Instagram Stories For DIY Projects
Lowe's posted a DIY project of converting a tiny room into something useful with Instagram Stories that let viewers flip back to review the details
Home improvement company Lowe’s and advertising agency BBDO have worked together in the past and teamed up again to create an Instagram Stories campaign made up of 64 micro-videos showing how to transform a tiny, unused room into a useful space.
The closet-like room matches the dimensions of the Instagram camera field. Users can quickly watch how a bland room gets transformed into a workable room, showing how much can change with a bit of hard work and creativity. Instagram Stories allows users to flip back at specific screens and review how changes were made, before disappearing after 24 hours. When the user inspects the videos more closely, they can understand the details and apply them to their own projects.
Lowe’s plans to continue posting these stories for those following its Instagram page.
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