Sneaker brand Vans is using a new machine that can produce completely customized shoes in a flash

Vans’ long-running customization program got an update with a machine that allows for a fully customized pair of shoes to be made in under 15 minutes, from design to final product. After selecting and placing a virtual design using an app, users can set the new machine to print the design on top of a blank pair of sneakers in just a few minutes.

“It was natural for us to seek out ways to elevate the customization experience, remove barriers to creativity and make the process more immediate,” Vans director of innovation Safir Bellali told Fast Company. The brand has a long-held tradition of celebrating customization: its iconic checkered design came from kids who drew boxes onto their canvas shoes, and on the first day the company opened its Anaheim store in 1966, it honored a customer who wanted a different colored shoe than was available.

Vans Customs

Vans’ long-running customization program got an update with a machine that allows for a fully customized pair of shoes to be made in under 15 minutes, from design to final product. After selecting and placing a virtual design using an app, users can set the new machine to print the design on top of a blank pair of sneakers in just a few minutes.

“It was natural for us to seek out ways to elevate the customization experience, remove barriers to creativity and make the process more immediate,” Vans director of innovation Safir Bellali told Fast Company. The brand has a long-held tradition of celebrating customization: its iconic checkered design came from kids who drew boxes onto their canvas shoes, and on the first day the company opened its Anaheim store in 1966, it honored a customer who wanted a different colored shoe than was available.