Magazine Lets Readers Smell The People Featured In It

Magazine Lets Readers Smell The People Featured In It
Design

Sense Familiar magazine from stylist Isabel Bonner puts two of your senses to work

Jiwon Kim
  • 21 september 2017

A new publication by the name Sense Familiar incorporates more than just the use of sight—it also encourages readers to smell the contents. Stylist Isabel Bonner collaborated with photographer Alec McLeish on the magazine, and had designer Joshua Checkley and florist and candlemaker Timothy Dunn create scratch and sniff stickers. The magazine profiles six creatives with a distinct fragrance to associate with each person. Each subject was interviewed and styled by Bonner.

Bonner wanted to embark on this project in order to create a more interactive and multi-sensory work that helps brings the complexities of people to light. In the fashion world and creative world in general, it is not often that smell is a sense that is engaged. Instead, people’s visual senses are usually overwhelmed. However, smell is a sense that researchers have argued is the strongest connection to reviving memories and emotions. Bonner wanted to utilize this element to individualize their profiles and bring an even more human touch to her work.

Bonner’s ambitions for Sense Familiar came up against a somewhat grueling process. She found that it takes at least a year to create a single fragrance, so creating six fragrances from numerous brainstorming sessions took a lot of effort and energy.

Nonetheless, all this work paid off. The launch of the magazine resulted in readers wanting to purchase the fragrances. Bonner’s next project will ensure that readers can also have access to the fragrances and feel part of the experience.

Isabel Bonner

A new publication by the name Sense Familiar incorporates more than just the use of sight—it also encourages readers to smell the contents. Stylist Isabel Bonner collaborated with photographer Alec McLeish on the magazine, and had designer Joshua Checkley and florist and candlemaker Timothy Dunn create scratch and sniff stickers. The magazine profiles six creatives with a distinct fragrance to associate with each person. Each subject was interviewed and styled by Bonner.

+apparel
+beauty
+Design
+Fashion
+fragrances
+Media & Publishing
+Media & Publishing
+scent
+technology
+work

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