The car company is partnering with Via in a new Europe-wide ridesharing venture

Commuters in major cities already have a plethora of options when it comes to hitching a ride, but Europeans will soon have yet one more choice with Mercedes-Benz, which announced last week that it too would be entering the ridesharing market.

The German car company has partnered with U.S. startup Via for a new on-demand rideshare service that would use Mercedes-Benz vans and Via's technology, which is already in use in cities like New York, Chicago and Washington D.C. Via says it hopes to use the service to build a dynamic mass transit system that would help to alleviate traffic in congested urban areas.

Mercedes, meanwhile, would use the service as a way to design and build vans optimized for on-demand shared rides, including integration of Via’s software with onboard vehicle sensors, electric drive and autonomous driving. Mercedes is pouring $50 million into the venture and will partner with mass transit operators across Europe to make sure the service improves mobility in the cities it enters.

Partnering with an established company like Mercedes is surely a smart way for the New York-based Via to crack the European market, with the service expected to debut in London later this year before expanding across the continent.

Mercedes-Benz | Via

Commuters in major cities already have a plethora of options when it comes to hitching a ride, but Europeans will soon have yet one more choice with Mercedes-Benz, which announced last week that it too would be entering the ridesharing market.

The German car company has partnered with U.S. startup Via for a new on-demand rideshare service that would use Mercedes-Benz vans and Via's technology, which is already in use in cities like New York, Chicago and Washington D.C. Via says it hopes to use the service to build a dynamic mass transit system that would help to alleviate traffic in congested urban areas.