Miranda July Opens An Interfaith Charity Shop In A London Department Store
Profits from the pop-up secondhand shop inside Selfridges will be shared equally by its four partners
Artist and filmmaker Miranda July has opened an interfaith charity shop within the London department store Selfridges that is jointly managed by four religious charities she has chosen. The project was commissioned by Artangel.
The four partners—Islamic Relief, the Jewish charity Norwood, London Buddhist Centre and Spitalfields Crypt Trust—will equally split profits from the shop, and will in turn donate 2.5% of their share to another charity of their choice.
The shop will be open until October 22 at Selfridges on Oxford Street, selling secondhand clothes, toys, books and other goods. July, who is known for her performance art, said she had long hoped to open a store as a form of artwork in recognition of the “inherently participatory conventions of commerce.”