These NFL Beer Glasses Light Up After A Touchdown

These NFL Beer Glasses Light Up After A Touchdown
Advertising

Bud Light created glasses for New England Patriots fans to drink from that light up whenever the Patriots score a touchdown during the game

Zack Palm
  • 12 september 2017

Bud Light wanted to make the opening game between the New England Patriots and Kansas City Chiefs special by giving fans at Gillette Stadium a unique beer glass called the Bud Light Touchdown Glass. The glass comes with a light on the bottom that glowed blue whenever the Patriots scored a touchdown at the game.

The LEDs are activated by a radio frequency traveling throughout the stadium. Football fans interested in scoring these beer glasses for the Patriots, or six other football teams, can purchase them from Bud Light’s website. Instead of a radio frequency, glasses purchased online rely on a mobile app that monitors the game. One glass costs $17.99.

If this campaign succeeds, Bug Light plans to reach out to other football teams to create partnerships for additional LED glasses.

Bud Light Touchdown Glass

Bud Light wanted to make the opening game between the New England Patriots and Kansas City Chiefs special by giving fans at Gillette Stadium a unique beer glass called the Bud Light Touchdown Glass. The glass comes with a light on the bottom that glowed blue whenever the Patriots scored a touchdown at the game.

+advertising
+Beer
+Bud Light
+Budweiser
+Entertainment
+Europe
+fitness / sport
+football
+LED lights
+mobile
+NFL
+sport & fitness
+Sports
+UK
+USA

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.