Nike Has Created A New Connected Jersey For The NBA

Nike Has Created A New Connected Jersey For The NBA
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NikeConnect updates fans about their favorite NBA players throughout the 2017 and 2018 season

Zack Palm
  • 27 september 2017

Are you an ultimate sports fan? No doubt you don’t like to miss a game and especially one where your favorite player is playing! Luckily for you, Nike has created the NikeConnect NBA jersey. When fans wear their favorite player’s jersey, they can activate a small tag within it to receive information about the player during games and exclusive content throughout the season. The NikeConnect service was first announced on June 2015 and officially launches during the NBA’s 2017 to 2018 season.

When a fan obtains their jersey, they open up the application and tap the jersey’s tag with their iPhone. From there, the fan receives access to content through the application, such as pre-game arrival footage, highlight packages centered around the NBA player and exclusive offers during game day. The NikeConnect application is comprised of three different tabs: team, offers, and the jersey. In the offers tab, fans have exclusive access to game day tickets, licensed NBA products, Spotify playlists created by the players and booths for the NBA 2K18 game.

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In the team tab, fans can receive direct information about their team prior to the game. A countdown timer appears at the top of the bar displaying how much time fans have until the game’s tip-off. For fans who can’t watch the entire game ,the NikeConnect application shows the game’s scoreboard throughout the entire game, including a post-game final score. This tab also displays stats about the jersey’s player for the fan to observe throughout the season. The final tab, jersey, displays how many times the fan opened the application during game day and how many rewards they received through their connected jersey.

By creating this apparel application, Nike rewards fans for staying connected to their favorite teams. The exclusive content available through the jersey makes owning a player’s uniform a much more connected experience and provides an opportunity for fans to feel more a part of the game day experience, even if they can’t make it.

The NikeConnect jerseys is slated for launch on Nike’s NBA website and other official NBA stores on September 29. These jerseys require an iPhone with the iOS 11 update installed.

NikeConnect

Are you an ultimate sports fan? No doubt you don’t like to miss a game and especially one where your favorite player is playing! Luckily for you, Nike has created the NikeConnect NBA jersey. When fans wear their favorite player’s jersey, they can activate a small tag within it to receive information about the player during games and exclusive content throughout the season. The NikeConnect service was first announced on June 2015 and officially launches during the NBA’s 2017 to 2018 season.

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+USA
+wearable technology

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