Pentagram Designs Corporate Branding For A New Indie Album

Pentagram Designs Corporate Branding For A New Indie Album
Advertising

The indie band The National hired the design agency to create a visual identity for their seventh album

Emma Hutchings
  • 25 september 2017

Design studio Pentagram has collaborated with indie band The National for their seventh album Sleep Well Beast, creating a visual language that riffs on corporate branding. The National found the idea of an indie band hiring a large branding agency to create a full-on corporate identity for them amusing.

Pentagram shortened the band’s name to a corporate ‘Ntl.’ logotype, designed the record cover, promo materials and brand merchandise, with the addition of corporate supplies like staplers and tape. The album was recorded in a studio the band built in a former barn in Hudson, New York, which is captured in a black-and-white photo. This inspired the house-like symbol that is broken down into pieces, rearranged like code and die-cut in the album cover.

Pentagram

Design studio Pentagram has collaborated with indie band The National for their seventh album Sleep Well Beast, creating a visual language that riffs on corporate branding. The National found the idea of an indie band hiring a large branding agency to create a full-on corporate identity for them amusing.

+advertising
+album art
+Arts & Culture
+arts & culture
+Brand Development
+branding
+Design
+home
+Music
+pentagram
+USA

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