The "Ask Perry Ellis" skill for Amazon Alexa is the first-ever voice-activated stylist for men

Picking two pieces of clothing that match in the morning can be tough enough for some guys, let alone when it comes time to dress up for fancier occasions. Hoping to make things a little easier, Perry Ellis has launched a personal stylist for men that uses voice activation via Amazon Alexa.

Guys in need of style pointers need only “Ask Perry Ellis” by simply using their voice to get valuable fashion assistance. By saying “Alexa, Ask Perry Ellis what I should wear to …” and following that with an occasion—a date, a wedding, a sporting event, or any of the almost 150 programmed occassions—Alexa will offer an appropriate look. Alexa also takes into account the venue, weather and dress code, and sends the selection to the user’s Alexa app and email where they can click through to Perry Ellis' website to add items to their cart to purchase.

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“We are always looking for ways to meet the fashion and performance needs of our customers and evolve the way we engage them with our brand,” said Oscar Feldenkreis, CEO and President of Perry Ellis International. “We are confident our Alexa personal stylist will appeal to our tech-savvy consumer by using voice activation to address a real need men have when it comes to dressing.”

To access the personal stylist and find their own perfect outfit, guys can enable the “Ask Perry Ellis” skill on Alexa.

Perry Ellis

Picking two pieces of clothing that match in the morning can be tough enough for some guys, let alone when it comes time to dress up for fancier occasions. Hoping to make things a little easier, Perry Ellis has launched a personal stylist for men that uses voice activation via Amazon Alexa.

Guys in need of style pointers need only “Ask Perry Ellis” by simply using their voice to get valuable fashion assistance. By saying “Alexa, Ask Perry Ellis what I should wear to …” and following that with an occasion—a date, a wedding, a sporting event, or any of the almost 150 programmed occassions—Alexa will offer an appropriate look. Alexa also takes into account the venue, weather and dress code, and sends the selection to the user’s Alexa app and email where they can click through to Perry Ellis' website to add items to their cart to purchase.