PurpleList Podcast Episode 19: Sustainable Fashion? Designers And AI Joining Forces

PurpleList Podcast Episode 19: Sustainable Fashion? Designers And AI Joining Forces
Design

In PSFK’s Fashion Debrief, we spoke to Sefleuria’s founder and data scientist Jessica Graves about how the future of fashion is not going to be a human or AI situation, but rather an and

Emily Wasik
  • 26 september 2017

When it comes to fashion these days, there is no such thing as a brand blind dating a consumer. Going in cold turkey without first stalking their insta profile? I don’t think so. In fact, brands today go so far as employing undercover spies in the form of data tracking technology to do their dirty work for them, wiretapping the lives of their consumer down to a tee, recording their every move, click, swipe and transaction. All of this so when date night is finally upon them, they can make a dazzling impression, catering to their every need and having so much in common that the customer goes from casually dating to being “in a relationship” with the brand.

While designers and trend forecasters are cautious that this new casanova on the block (by the name of Big Data) will steal their thunder, according to Sefleuria’s founder and data scientist Jessica Graves, it’s important that the traditional creative oracles of the industry—designers—work in tandem with this new generation of technology. Because at the end of the day, people like to know that there was a human element involved in the design of a garment that they will adorn and potentially have a long-term relationship with.

In PSFK’s Fashion Debrief, we spoke to Jessica about how the future of fashion is not going to be a human or AI situation, but rather an and—what she calls “human-in-the-loop AI”. AI is going to make tools acceptable and powerful for as many designers as possible so they can figure out what it is that consumers want.

Listen to the episode now by subscribing to our PurpleList podcast on iTunes!

When it comes to fashion these days, there is no such thing as a brand blind dating a consumer. Going in cold turkey without first stalking their insta profile? I don’t think so. In fact, brands today go so far as employing undercover spies in the form of data tracking technology to do their dirty work for them, wiretapping the lives of their consumer down to a tee, recording their every move, click, swipe and transaction. All of this so when date night is finally upon them, they can make a dazzling impression, catering to their every need and having so much in common that the customer goes from casually dating to being “in a relationship” with the brand.

+AI
+apparel
+Big Data
+customization
+data science
+Design
+Europe
+Fashion
+fashion debrief
+fit
+middle east
+podcast
+Sustainability
+Sustainability
+technology
+work

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