The Salon Project by Joel Warren lets customers preview products using augmented reality

Luxury department store Saks Fifth Avenue is introducing a new futuristic salon concept at stores through a partnership with the Warren Tricomi hair salon chain that will make use of augmented reality.

In addition to typical salon services like hair care and manicures, The Salon Project within select Saks stores will also make technology central to the experience. For example, instead of a typical front desk to check in clients, guests will check in with concierges equipped with iPads, who will direct them to their designated station.

At their seats, clients can use augmented reality technology to try on products available in the salon’s inventory and test lipsticks from a try-on bar cart, all while receiving recommendations from their hairdresser who can complete product purchase transactions from an iPad.

Described as a cross between an Apple store, Sephora and a high-end salon, The Salon Project is a prime example of the way retailers are reorienting themselves as experiential destinations, where customers come to enjoy services but stay to do a bit of shopping while they are there. This is expected to become a growing trend in the coming years as brick-and-mortar shops seek to differentiate themselves from online retailers.

“I noticed the way that many salons do things isn’t as efficient as it could be, so I started thinking about how to make it better and more profitable and realized it would be easier to bring everything to the client,” said Warren Tricomi founder Joel Warren in a press release. “Operating salons and creating hair care products for over the past 20 years has brought me to these realizations.”

The Salon Project will launch first at Saks’ Huntington, Long Island location before expanding to 10 locations across the U.S. over the next two years, including the company’s New York City 5th Avenue flagship in October 2019.

Saks Fifth Avenue | Warren Tricomi


Lead Image: Blonde woman at hairdresser via Shutterstock

Luxury department store Saks Fifth Avenue is introducing a new futuristic salon concept at stores through a partnership with the Warren Tricomi hair salon chain that will make use of augmented reality.

In addition to typical salon services like hair care and manicures, The Salon Project within select Saks stores will also make technology central to the experience. For example, instead of a typical front desk to check in clients, guests will check in with concierges equipped with iPads, who will direct them to their designated station.