A brewery in Washington is using an augmented reality app to animate the label on one of its beers

Craft beer has seen a recent rise versus the big brands but visibility remains crucial. Snoqualmie Brewery in Snoqualmie, Washington is applying augmented reality technology to its bottles, which lets fans bring the label on its Sno Falls Pale Ale to life using the free Layar app.

The label features photo of a waterfall, and those who download the app and scan the label will see the water start running. According to Digital Trends, AR viewers will also see fish, birds and a brewmaster riding over the falls in a barrel.

Snoqualmie Brewery

Craft beer has seen a recent rise versus the big brands but visibility remains crucial. Snoqualmie Brewery in Snoqualmie, Washington is applying augmented reality technology to its bottles, which lets fans bring the label on its Sno Falls Pale Ale to life using the free Layar app.

The label features photo of a waterfall, and those who download the app and scan the label will see the water start running. According to Digital Trends, AR viewers will also see fish, birds and a brewmaster riding over the falls in a barrel.