The picture-sharing social app brings in student-run college newspapers to add content to the campus story

As Snapchat‘s user base gets older, the social picture-sharing app is adapting to their new lifestyles. One way they’re adding to their repertoire is to tap college newspapers for content for several universities’ campus stories.

For those unfamiliar with the app, Snapchat allows for regional collections of images known as stories, which any user can submit. Many universities produce their own stories, allowing students and administrations to take part. Now, the app is going one step further by having the school’s newspapers contribute to the feed directly. Schools that are currently participating in the program include Berkeley, Texas A&M, Syracuse and Wisconsin–Madison.

Snapchat wanted to go above and beyond by increasing the input to the campus stories. “Something [the Snapchat team] really stressed was to create content that made people feel like they were in on the joke or part of the campus community,” Alice Vagun, editor in chief of Wisconsin–Madison’s student paper, The Badger Herald, tells Business Insider.

The move makes sense for an app with a user base that is largely under 25, with 36 percent of their 173 million users being between the ages of 18 and 24. Since college newspapers are staffed by students, Snapchat can better guarantee that the content will connect with the campus community. According to a spokesperson, Snapchat will be sharing the ad revenue generated from these stories with the school or student publication, which is a big incentive to make even catchier content.

Snapchat

As Snapchat‘s user base gets older, the social picture-sharing app is adapting to their new lifestyles. One way they’re adding to their repertoire is to tap college newspapers for content for several universities’ campus stories.

For those unfamiliar with the app, Snapchat allows for regional collections of images known as stories, which any user can submit. Many universities produce their own stories, allowing students and administrations to take part. Now, the app is going one step further by having the school’s newspapers contribute to the feed directly. Schools that are currently participating in the program include Berkeley, Texas A&M, Syracuse and Wisconsin–Madison.