Starbucks China Uses Smart Design To Make Taking Coffee To Go Easier

Starbucks China Uses Smart Design To Make Taking Coffee To Go Easier
Design

Starbucks China's carry bags are convenient and eye-catching

Matt Vitone
  • 29 september 2017

Taking a coffee to go seems simple and straightforward enough, but Starbucks China has come up with a way to make it even easier. By using nifty carrying bags that hold the coffee for you, customers are no longer limited to using only one hand while they’re on the move.

American student Roz noticed that in China, Starbucks cafes give out drink carrying bags that don’t require the handles to be gripped, hanging comfortably on one’s wrist. The coolest part, however, is that the bags are designed as flat sheets with lines cut out. To carry your drink, all you need to do is lay the sheet flat and place your drink in the middle, then pull up on the edges to reveal an ornate pattern with cup securely in place. You can see the bag in action in a video Roz posted to Instagram below.

The bags appear to be made out of some sort cloth or plastic, which also solves the problem of steaming beverage cups that are too hot to grip even with the protection of a cardboard sleeve. The idea, as Roz points out, is hardly new. Anyone who’s ever been to a bubble tea shop will know that using carrying bags for cups has been around for ages, but the Starbucks bag is just a bit more elegant than a plain, regular plastic bag, and is certainly an idea that could prove popular outside of China.

Starbucks

Taking a coffee to go seems simple and straightforward enough, but Starbucks China has come up with a way to make it even easier. By using nifty carrying bags that hold the coffee for you, customers are no longer limited to using only one hand while they’re on the move.

+Asia
+Asia
+china
+coffee
+Design
+food & beverage
+packaging
+retail
+starbucks
+technology

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