How Stock Footage Is Evolving With The Media Industry
From VideoBlocks to Storyblocks, PSFK spoke to CEO TJ Leonard about the evolution of stock media
VideoBlocks, a disruptor of the stock footage industry, has grown rapidly in recent years thanks to its unique business model that enables content creators to pay a monthly subscription of $79 a month for unlimited downloads, while simultaneously paying contributors 100% of the commissions made on every sale.
When compared to the industry standard of charging $200 or more for licensing a single clip and taking large cuts of that payout, its no wonder then that the 8-year-old company is doing tens of millions of dollars in sales and has amassed such a large user base. But with the ever-changing media landscape doing what it does best (changing), it was clear to the business that it had to shed the implications that it was a video-centric platform in favor of something more dynamic and media-inclusive.