Wickes and Skcin partnered on an initiative to help lower the chances of construction workers developing skin cancer while out on the job

Construction workers in the United Kingdom might prefer to avoid applying sunscreen in front of their co-workers, believing it to be a sign of weakness. However, this choice leads to higher rates of skin cancer developing in builders. To lower these numbers, Wickes, a home improvement retailer based in Britain, partnered with skin cancer charity Skcin to develop a sunscreen specially marketed to construction workers called the Tradesman’s Suncream.

The sunscreen comes packaged in little paint cans, which include tips on how users need to properly apply the product and have links for online sources customers can look to with further questions. Trademan’s Suncream comes in three varieties: Brickle’s Bronze, Plasterer’s Pink and Apprentice White.

Wickes provides the product to construction workers for free in their stores.

Wickes | Skcin

Construction workers in the United Kingdom might prefer to avoid applying sunscreen in front of their co-workers, believing it to be a sign of weakness. However, this choice leads to higher rates of skin cancer developing in builders. To lower these numbers, Wickes, a home improvement retailer based in Britain, partnered with skin cancer charity Skcin to develop a sunscreen specially marketed to construction workers called the Tradesman’s Suncream.

The sunscreen comes packaged in little paint cans, which include tips on how users need to properly apply the product and have links for online sources customers can look to with further questions. Trademan’s Suncream comes in three varieties: Brickle’s Bronze, Plasterer’s Pink and Apprentice White.