Swiss Supermarket Chain Offers A New Line Of Insect Products
Coop will now carry two new bug-based products, and will promote them with special dinners and cooking classes
While some might consider them disgusting, insects are considered to be a green alternative to meat with just as much protein. Swiss supermarket Coop is bringing in Essento and some of its bug-based products for its customers to try.
After two and a half years of development, the supermarket is offering an Insect Burger, with rice and vegetables such as turnip, celery and leeks, and Insect Balls, which are made of flourworms, chickpeas, onions, and garlic. The products will be available in seven Coop stores, including Zurich, Geneva, Basel, Winterthur, Bernem Lugano, and Lausanne as well as being available online. As part of the launch, Essento will be doing pop-up meals for brave customers who reserve their tickets via the Essento website, and will even be offering their own cooking classes and a cookbook who are looking to integrate these news products in their everyday cuisine.
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Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.