This Timberland Store Cycles Exhibits Like An Art Gallery

This Timberland Store Cycles Exhibits Like An Art Gallery
Entertainment

The shoemaker has introduced temporary experiential displays in its retail spaces

Leo Lutero
  • 7 september 2017

Inside the iconic King of Prussia Mall, American footwear brand Timberland is experimenting with new ways to relay its brand to brick-and-mortar shoppers. No more permanent displays in this branch: Instead, it periodically creates new experiences about themes that highlight the brand’s identity. The concept store is called the Timberland Tree Lab, and its interiors will transform every six weeks. For its pioneering run, the Tree Lab explored a Streetology theme.

The store borrows its name from the tree on the Timberland logo. The new exhibit features a large periodic table-inspired display that shows off Timberland’s latest technologies in shoe design. Additionally, craft beer from Tröegs Independent Brewing may be sampled on-site by adult shoppers. Timberland is also serving bottled water that will be recycled into shoe linings or laces.

VP of Direct to Consumer Business Kate Kibler said in press release, “The Tree Lab is more than just a place to shop—everything a consumer experiences from the moment they enter has been designed to enhance their visit, expand their horizons, and leave them with a great memory to go along with that beautiful new pair of shoes.”

It’s all in the details for the Tree Lab. The salespeople handling the store will be able to help customers find the best products or even give them advice about the locale. Everything, down to the strap on which Timberland shopping bags hang, has been carefully planned out.

After Steetology, Timberland Tree Lab will launch a woman-centric SHEvolution theme. In a time when brick-and-mortar stores are girding themselves against online alternatives, Timberland is confident about its physical stores. “Flex” retail stores will start popping up across the region, beginning with one in the Mall of America, which opened this month. Stores will also be opening at the Stanford Shopping Center in California and on Couch Street in Portland, Oregon.

Timberland

Inside the iconic King of Prussia Mall, American footwear brand Timberland is experimenting with new ways to relay its brand to brick-and-mortar shoppers. No more permanent displays in this branch: Instead, it periodically creates new experiences about themes that highlight the brand’s identity. The concept store is called the Timberland Tree Lab, and its interiors will transform every six weeks. For its pioneering run, the Tree Lab explored a Streetology theme.

+advertising
+apparel
+Design
+Entertainment
+experiential marketing
+Experiential Marketing
+Fashion
+retail
+timberland
+USA

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