Virtual Tennis Lets Fans Feel Like They Are Playing At The US Open

Virtual Tennis Lets Fans Feel Like They Are Playing At The US Open
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American Express wants to create a better experience for tennis fans in a live gaming installation

Jiwon Kim
  • 4 september 2017

Continuing its support for the US Open, American Express wants to deliver unique experiences to fans. The US Open American Express Fan Experience located in the US Open has a number of offerings that make this possible. This year, they also introduced the American Express Air Tennis, which utilizes responsive technologies such as air haptics and motion capture systems to create an interactive live gaming experience.

The American Express Air Tennis gives fans an opportunity to play tennis against an AI opponent by using their hands and other body movements to virtually return tennis balls. Players feel blasts of air whenever the ball hits their hand. A life-sized monitor allows players to feel like they are actually playing a real game. Additionally, AMEX partnered with tennis superstar Venus Williams to give fans an opportunity to get a closer look at her life. From how she gets ready for the Open to a closer look at her life outside of tennis, fans get to understand Venus Williams in a deeper level.

“At American Express, we are dedicated to providing memorable experiences for our Card Members, and the US Open continues to serve as the perfect platform for us to engage tennis fans in new and exciting ways through premium access and benefits,” said Deborah Curtis, Vice President, Global Experiential Marketing and Partnerships, American Express. “We’re thrilled to continue our partnership with Venus Williams – a Card Member, champion and entrepreneur. From delivering a newly designed Card Member Club influenced by Venus herself to a multi-sensory tennis activation, we think that we are delivering services that will truly elevate the US Open experience.”

Additionally, American Express has designed their Card Member Club based on Williams’ work in interior design. Members receive complimentary services, interactive photo technology and American Express Radio Live earpieces that give fans access to radios that provide live commentary and ESPN match updates.

American Express

 

Continuing its support for the US Open, American Express wants to deliver unique experiences to fans. The US Open American Express Fan Experience located in the US Open has a number of offerings that make this possible. This year, they also introduced the American Express Air Tennis, which utilizes responsive technologies such as air haptics and motion capture systems to create an interactive live gaming experience.

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+american express
+artificial intelligence
+Brand Introduction
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+ESPN
+experiential marketing
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+fitness
+fitness / sport
+gaming
+Gaming & Play
+sport & fitness
+technology
+USA
+work

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