Volkswagen Unveils A New Interactive Automotive Retail Store
Volkswagen opened its first retail store in Birmingham, England with numerous interactive experiences for customers to engage with while they browse
Dalziel & Pow, a London-based retail design and strategy agency, created an interactive experience for Volkswagen‘s first retail store, in which customers can wander the store learning about the automobile company while also shopping for a new vehicle. The store features two unique sides. The left wall focuses on physical objects available for anyone to freely pick up to activate a quick film or animation to learn about Volkswagen’s history. The right side is covered in several large screens running across the store that detail Volkswagen’s accomplishments and the benefits to owning one of their vehicles.
At the center, customers have access to a table with several iPads where they can browse available vehicles and customize those cars to fit their particular tastes. Prior to purchasing anything, they have the opportunity to reach out to employees to test drive available vehicles onsite or have one sent over if they would prefer to try a specific model.
Volkswagen’s retail store opened on July 7 at the Bullring shopping center in Birmingham, United Kingdom.
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Howard is the Founder and Creative Director of YourStudio, Howard Sullivan has come in contact with the some of the world’s most iconic brands in air travel, retail, and hospitality designing interiors across the globe, from London and New York to Australia and Asia. When Howard is not inspiring the young minds of the Royal College of Art as a guest lecturer or reporting on “the importance of origins” and Milan Design Trends of 2013, Howard can be found traveling dipping into new galleries and interesting shops and cafes soaking up whatever new experiences find him there.
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