Why The Fashion World Needs A Redesign

Why The Fashion World Needs A Redesign
Design

Stats and quotes from our Fashion Debrief highlight the key hurdles the fashion industry needs to overcome in order to pursue a more sustainable future

PSFK Labs
  • 21 september 2017

PSFK’s Fashion Debrief spotlights how key brands, designers and figures in the fashion industry are leading the way towards eco-friendly production. Developed alongside perspectives shared by industry experts, the Fashion Debrief will guide producers and designers in any industry to create fully sustainable product cycles.

Consumers want fashions and materials that are malleable, functional and essential daily, while being innately eco-friendly and ethically produced. These new consumer demands mandate an evolved brand mindset, repositioning how products are created and how brand’s dictate their own platforms. It also highlights the ways in which the existing industry needs a total overhaul. The following stats and quotes highlight the key hurdles the fashion industry needs to overcome in order to pursue a more sustainable future.

Traditional Apparel Production Is Inefficient

15 million tons of textile waste is generated each year in the United States, and the amount has doubled over the last 20 years.
“Textile Recycling Facts and Figures.” The Balance, 2017

Standard denim manufacturers use “belly” washing machines, which waste as much as 1,500 liters of water per pair of jeans.
“Behind The Denim: Saitex International.” Everlane, 2017

Clothes Have A Shortened Life Cycle

“Because consumers keep almost every type of apparel only half as long as they did 15 years ago, these inputs go to waste faster than ever before.”
“The Environmental Costs Of Creating Clothes.” The Economist, 2017

“The overwhelming majority of items eventually wind up in landfills, at least in the U.S. Americans dispose of about 12.8 million tons of textiles annually, which amounts to about 80 pounds for each man, woman, and child.”
“Pressure Mounts To Reform Our Throwaway Clothing Culture.” Yale Environment 360, 2016

Designers Need To Spearhead The Solution

“Customers are really encouraged to buy trends and to buy lots of clothing. As retailers, it’s our duty to fix that and to make better products, more expensive products and to make an alternative offer and stop making products that neglect sustainability.”
Karla Gallardo. Co-Founder, Cuyana

For more, download the full Fashion Debrief!

PSFK’s Fashion Debrief spotlights how key brands, designers and figures in the fashion industry leading the way towards eco-friendly production. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK Member today.

PSFK’s Fashion Debrief spotlights how key brands, designers and figures in the fashion industry are leading the way towards eco-friendly production. Developed alongside perspectives shared by industry experts, the Fashion Debrief will guide producers and designers in any industry to create fully sustainable product cycles.

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