We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss on how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

You’ve hit your mid-afternoon, coffee-comedown slump and you think, “What would I give to get some shut-eye before my 2.30 meeting” when suddenly a caped superhero swoops in to the rescue, whisking you away to a nap pod where you can catch up on forty winks ‘til show time. Well, this isn’t so far-fetched from the rescue moments that mattress company Casper offers people with its state-of-the-art brand activations. In fact, considering just how many podcast hosts, subway cars and Instagram ads are singing the mattress company’s praises of late, Casper really is like a real-life superhero—saving you from sleepness nights, not supervillians.

What Casper has accomplished since its founding four short years ago nothing is short of heroic. Over the past two years, Casper has made dreams come true with its 15-city mobile Nap Tour that made its way across the U.S., armed with “Napmobiles” that offered consumers a chance to nod off while testing out its products. At SXSW 2017, Casper partnered up with the Standard Hotel and Tesla to provide last minute hotel rooms for $99 and 45-minute refresh rooms decked out with Casper mattresses, pillows, slippers, milk and cookies, and even a “mom” to read them a bedtime story.

Let’s be real here—Casper has taken the sleepiest of industries (quite literally) and turned it into something that people associate with quintessential hipness. After all, we all sleep and we all spend a third of our life doing so—so why not celebrate a life well slept? We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss on how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time.

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You’ve hit your mid-afternoon, coffee-comedown slump and you think, “What would I give to get some shut-eye before my 2.30 meeting” when suddenly a caped superhero swoops in to the rescue, whisking you away to a nap pod where you can catch up on forty winks ‘til show time. Well, this isn’t so far-fetched from the rescue moments that mattress company Casper offers people with its state-of-the-art brand activations. In fact, considering just how many podcast hosts, subway cars and Instagram ads are singing the mattress company’s praises of late, Casper really is like a real-life superhero—saving you from sleepness nights, not supervillians.