AI Picker Will Choose New Clothes For You

AI Picker Will Choose New Clothes For You

The system from Net-A-Porter will provide a personalized shopping experience based on a person's upcoming plans

Lauren Kirkwood
  • 6 october 2017

Online fashion retailer Net-A-Porter has announced that it will soon make available an artificial intelligence tool that will be capable of choosing clothing for consumers based on their likes, dislikes and travel plans.

The company’s new robot will be able to personalize the shopping experience for each individual, choosing items based on where the person may be traveling soon and whether they are taking a trip for business or pleasure. A similar AI tool from Net-A-Porter will be able to pick clothes for someone based on other items they have chosen in the past.

“In our sector in fashion and luxury, personalisation is key because knowing the customer helps us serve them better — more so than any other industry,” Net-A-Porter chief information officer Alex Alexander told Retail Gazette. “AI is the next step and we want to remain at the forefront.”


+artificial intelligence
+customer experience
+retail gazette

More in Fashion


Asos Lets Customers Pay For Purchases After Delivery

Customers in the Nordic countries will be able to provide payment up to 14 days after receiving their products

19 October 2017

Axe Mixed Leather And Cookies To Promote Unusual Mashups

The combo is first of many in a line of 'Collision' products

18 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.