The system from Net-A-Porter will provide a personalized shopping experience based on a person's upcoming plans

Online fashion retailer Net-A-Porter has announced that it will soon make available an artificial intelligence tool that will be capable of choosing clothing for consumers based on their likes, dislikes and travel plans.

The company’s new robot will be able to personalize the shopping experience for each individual, choosing items based on where the person may be traveling soon and whether they are taking a trip for business or pleasure. A similar AI tool from Net-A-Porter will be able to pick clothes for someone based on other items they have chosen in the past.

“In our sector in fashion and luxury, personalisation is key because knowing the customer helps us serve them better — more so than any other industry,” Net-A-Porter chief information officer Alex Alexander told Retail Gazette. “AI is the next step and we want to remain at the forefront.”

Net-A-Porter

Online fashion retailer Net-A-Porter has announced that it will soon make available an artificial intelligence tool that will be capable of choosing clothing for consumers based on their likes, dislikes and travel plans.

The company’s new robot will be able to personalize the shopping experience for each individual, choosing items based on where the person may be traveling soon and whether they are taking a trip for business or pleasure. A similar AI tool from Net-A-Porter will be able to pick clothes for someone based on other items they have chosen in the past.