Audi Billboards Change Based On Environmental Conditions
The auto brand has created a series of billboard advertisements that can change in bad weather or when drivers are stuck in traffic
A new series of Audi advertisements placed up on a highway in the U.K. change based on environmental conditions. The billboards alter themselves depending on the area’s driving, weather and time conditions, which the screens detect through a series of sensors.
For example, drivers may see an advertisement pop up about Audi’s all-wheel drive technology during a storm. While it may not influence the driver to immediately go buy an Audi product, it could influence them in the future when they think about a new item they need to purchase for their vehicle. Audi has the advertisements set up across nine different cities on 211 screens.