Audi Opens Futuristic Escape Room To Promote Electric Car Technology

Audi Opens Futuristic Escape Room To Promote Electric Car Technology
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The e-tron room uses an immersive experience to represent the increasing electrification of our lives

Dave Pinter, PSFK
  • 26 october 2017

Getting locked in a room with a group of friends and trying to solve puzzles against the clock to open the door sums up the escape room craze. Their popularity is reaching clear around the globe. Audi has created a high tech version of their own to promote electric car technology in Spain.

The E-Tron Room opened for the month of October in Barcelona before transferring to Madrid for a short two day stay. Audi hasn’t given away much information about specifically what is inside but the experience involves a lot of lights, interactive technology and robots. Participants get to explore at least one room dedicated to showcasing Audi’s developing electric drive technology. The following video offers a peek at the interior environments which appear to channel equal parts Tron and Doctor Who

Audi E-tron Room

Getting locked in a room with a group of friends and trying to solve puzzles against the clock to open the door sums up the escape room craze. Their popularity is reaching clear around the globe. Audi has created a high tech version of their own to promote electric car technology in Spain.

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