Bitten Food Conference Is An Ideas Buffet for Creative Minds
We interviewed Naz Riahi on this year's Bitten conference that will explore food through the lens of technology, trends, creativity and innovation
How about this for a recipe? Half a cup of the Internet of Things, a sprinkle of organic, all-natural, gluten-free and paleo trends and then stir in robotic cashiers and the perils of climate change. What do you get? The future of food!
Back in the day, food was about sustenance and survival. Neanderthals would hunt and eat whatever they could—rhinoceroses, mammoths, you name it—so they could survive. Then teleport 200,000 years into the future and food became about convenience. Enter the “packaged-food cuisine” revolution—a dietary change and gastronomic phenomenon that boomed after World War II. Then fast forward to today where food is about experience. Think about it. Millennials—which make up the majority of the global workforce today—are the first generation to spend their discretionary income on food. According to Eve Turow Paul, a food culture writer and millennial brand advisor, it makes actually no practical sense. “We shouldn't be spending our money on something ephemeral when we can’t afford to get married, we can’t afford to buy houses, we can’t afford even just to pay rent.”