Carnival Offers Cruise Ship Guests A Wearable Tailored To Their Needs

Carnival Offers Cruise Ship Guests A Wearable Tailored To Their Needs
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The company's goal is to ensure customers receive personalized service even as ships cater to larger numbers of passengers

Lauren Kirkwood
  • 25 october 2017

Passengers on Carnival’s Regal Princess cruise ship will now have the option of carrying a quarter-sized wearable device dubbed the Ocean Medallion that was designed to help them more easily navigate the 141,000-ton ship. The device and its companion app are part of a big-picture revamp of the ship that also included installation of 7,000 sensors and 4,000 guest portals that track passenger movements and record their preferences.

The goal of these changes is to ensure each customer receives a personalized experience even though the number of passengers on the ship has grown to 3,500, according to Carnival. The app that connects to the Ocean Medallion is able to guide passengers toward the ship activities that they are likely to prefer, helping them make the most of their vacation.

Carnival

“People might be so overwhelmed that they don’t want to take a cruise, or they might not understand what a cruise is,” Jan Swartz, group president of Princess Cruises, the first Carnival brand to adopt the Ocean Medallion platform, told Fast Company.

Carnival plans to incorporate Ocean Medallion into seven additional ships by January 2019. The program brings the “if you like this, you might like this” mentality adopted by Netflix and Amazon to the cruise ship industry. The ship’s guest portals allow passengers to request everything from sunscreen to a cocktail, which can be brought directly to them, thanks to the on-board sensors. At the same time, the Ocean Medallion app keeps track of users’ activities in order to predict what they may want to do at any given time.

“Social engagement is one of the things being calculated, and so is the nuance of the context,” said Michael Jungen, Carnival’s SVP of experience design.

The data points being collected include where passengers spend most of their time, which other passengers they spend time with and what time of day it is when they are in certain places on the ship. The cruise ship’s stewards will also be able to access real-time data on guests, such as whether it is a passenger’s birthday or whether a guest has specific plans on a given day.

Ocean Medallion

Passengers on Carnival’s Regal Princess cruise ship will now have the option of carrying a quarter-sized wearable device dubbed the Ocean Medallion that was designed to help them more easily navigate the 141,000-ton ship. The device and its companion app are part of a big-picture revamp of the ship that also included installation of 7,000 sensors and 4,000 guest portals that track passenger movements and record their preferences.

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