CVS Is Looking To Redesign The Pill Bottle

CVS Is Looking To Redesign The Pill Bottle
Design

This system will make it easier for patients to follow instructions

Leo Lutero
  • 9 october 2017

CVS Pharmacy is aiming to adopt a more graphical approach to naming pill bottles.  The design, which is a part of the pharmacy’s new ScriptPath system, seeks to help prevent errors using icons, color-coding and intuitive labeling for the more than 50% of Americans who take at least two pills a day.

The new design features a palette of four specific times of day: morning, noon, nighttime and evening. Beside these icons, the required number of pills to be taken are written. For example, if the medicine must be taken twice at all mealtimes, a number two will be written for the morning, noon and nighttime icons. Atop this palette will be the first name of the patient and the name of the medicine.

This simple labeling is part of the CVS ScriptPath Prescription Schedule, a whole ecosystem of patient prescription management. With ScriptPath, each time a patient visits CVS to refill prescriptions, the doctor’s instructions on the database are automatically checked and printed on the special labels. Available clinical data on the best dosing schedules will also be reviewed by the store’s pharmacists to ensure patients take their medications at the most optimal times.

Designer Deborah Adler, who also worked on Target’s ClearRX packaging system is the creative behind this project. Deborah’s work in medical packaging was first inspired by seeing her grandfather mistake her grandmother’s pills for his own, as reported in  a  Fastcodesign article.

The new ScriptPath Prescription Schedule will be available by request in the more than 9,700 CVS locations worldwide, next year.

CVS Pharmacy

CVS Pharmacy is aiming to adopt a more graphical approach to naming pill bottles.  The design, which is a part of the pharmacy’s new ScriptPath system, seeks to help prevent errors using icons, color-coding and intuitive labeling for the more than 50% of Americans who take at least two pills a day.

+Compelling Packaging
+CVS
+Design
+Health
+packaging design
+pharmacy
+pills
+retail
+target
+work

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