Facebook Is Trying To Expand Into A Purveyor Of Positivity

Facebook Is Trying To Expand Into A Purveyor Of Positivity
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Its recent acquisition of the app TBH shows how the social network is planning to appeal to a new generation of users

Jack Byram
  • 17 october 2017

Facebook has purchased a positivity-spreading app popular among teens. TBH launched in early August and already has more than five million downloads and over one billion messages sent.

TBH is not the first of its kind; apps like Yik Yak and Secret offered a very similar anonymous messaging opportunity. However, TBH draws a very different line than previous apps as it is based solely on spreading positivity and inhibiting all negativity. According to a release on the app’s site, the company believes that after expanding communication, the internet’s “next milestone will be around meeting people’s emotional needs.”

In order to maintain the exclusively positive vibe, TBH provides positive questions to the users such as “Who makes you laugh the hardest?” and then offers a multiple choice option of four friends to choose from. The person selected is then informed of the compliment, but totally anonymously. Keeping a tight leash on complete question control and only offering a multiple choice option seemingly allows TBH to prevent negativity. That doesn’t mean the app is averse to feedback and ideas—users can submit poll ideas, which are reviewed and decided upon by the app team.

For TBH the proof seems to be in the pudding, as the company claims it has heard stories from users whom it “helped recover from depression and form better relationships with friends.” TBH believes that it holds similar values to Facebook and is hopeful that the acquisition will help to bring its message to more people.

The acquisition announcement was posted on TBH’s site on October 16, but no definitive price for the purchase has been revealed.

TBH | Facebook


Lead Image: Luke Porter | Unsplash

Facebook has purchased a positivity-spreading app popular among teens. TBH launched in early August and already has more than five million downloads and over one billion messages sent.

TBH is not the first of its kind; apps like Yik Yak and Secret offered a very similar anonymous messaging opportunity. However, TBH draws a very different line than previous apps as it is based solely on spreading positivity and inhibiting all negativity. According to a release on the app’s site, the company believes that after expanding communication, the internet’s “next milestone will be around meeting people’s emotional needs.”

+advertising
+apps
+Brand Development
+Facebook
+gen Z
+mobile
+Mobile
+Social Media
+Social Media
+technology
+Teens

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