Falcon Sculpture Made From Allen Keys Graces IKEA Store Opening
A peregrine falcon statue crafted from a familiar IKEA tool welcomed shoppers at a new store in Sheffield, England
IKEA has been known to do fun and interesting things for their store openings and a recent launch in the U.K. was no different. The retailer’s latest location opening in Sheffield, England unveiled a commissioned piece by local artist Jason Heppenstall.
Heppenstall’s work focuses on animal sculptures made from found or reclaimed materials. For IKEA and agency Mother London, he created a peregrine falcon statue from 17,000 allen keys—the same tools you’ve probably used (and lost) putting together that Bekant desk. The bird’s name is Allen, naturally, and it has a certain significance to Sheffield. Sheffield is known for its steel industry, and the peregrine falcon is its mascot.
Allen wasn’t the only event happening for the store launch. IKEA also had a cart with its famous hot dogs out in the city center, giving away free hot dogs. There were public space lounges and green takeovers. A total of 10 events were part of Ikea’s Wonderful Everyday Tour that was developed just for this store launch.
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